Course Description

Creating your online course is a easy to follow, practical guide to enable you to build an online course.

Managing Director, Purpol Marketing

Denise O'Leary

Purpol Marketing is owned by Denise O’Leary, a Board level Marketing Director who has maintained her ongoing accreditation as a Chartered Marketer with the CIM – Chartered Institute of Marketing every year since 2005.Denise holds both a Masters Degree specialising in Marketing and Business Strategy and a First Class Honours Bachelors’ Degree in Business Administration.Denise is a dynamic, enthusiastic, award winning, marketing specialist and coach with 20+ years’ extensive experience of delivering impressive results. Denise utilises a pragmatic, market based approach to deliver measurable company development in all aspects, including communication strategy, brand development, competitor understanding and customer engagement.

Course curriculum

  • 1

    Welcome - why to build an online course

  • 2

    Ready to go

    • 04 People are spending money on online courses

    • 05 When you are ready

    • When you are ready Graphic

  • 3

    Expertise and Goals

    • 06 Understand your expertise

    • 07 Goals for your online course

    • Goals for your online course Graphic

  • 4

    Narrow your Ideas and Problem solved

    • 08 4 Steps to a successful online course

    • 09 Narrow your idea

    • 10 Narrow your problem

  • 5

    Your audience

    • 11 Narrow your audience

    • 12 Appeal to your audience

    • 13 What will you deliver?

  • 6

    Stages of course building

    • 14 Stages of course building

    • Stages of course building Graphic

    • 15 What is your follow on?

  • 7

    Content and activities

    • 16 How to build content

    • 17 Content for your course

    • 18 Build in activities

  • 8

    Creation, hosting, pricing, promotion and launching

    • 19 Creation and hosting

    • 20 How to present your course

    • 21 Pricing for your course

    • 22 Promoting your online course

    • 23 Launching your course

  • 9

    Top tips

    • 24 Top Tips Summary

  • 10

    Presentation of Slides from course

    • Creating an Online Course

  • 11

    Additional resources

    • Thinkific - How to build a landing page

    • Build an Online Course tips Graphics

    • Building Your Own Online Course infographic

Reviews

5 star rating

Great Course!

Jorja Holmes

This course was really useful and I feel more confident to start creating my own online course. The videos were short, to the point and the content followed ...

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This course was really useful and I feel more confident to start creating my own online course. The videos were short, to the point and the content followed on nicely. All the content was clear and the summary slides at the end as well as the top tips video brought out the main takeaways from the course.

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5 star rating

Amazingly useful

Gabbie Knights

The course provides so much useful information that helps make the process of creating your own course a lot more easier

The course provides so much useful information that helps make the process of creating your own course a lot more easier

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5 star rating

Creating your Online Course Review

Matt Williams

This course about creating an online course has been very useful. It has highlighted key processes and information which have made me confident I can create ...

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This course about creating an online course has been very useful. It has highlighted key processes and information which have made me confident I can create my own.

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5 star rating

Well explained and beneficial course.

Stephen Christoforou

Very engaging with well explained advice on how to build a successful online course.

Very engaging with well explained advice on how to build a successful online course.

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5 star rating

A great online course on how to create an online course

Aneesha Aslam

Concise and to the point with additional resources included makes this course engaging and I would highly recommend. Key tips and tricks included throughout ...

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Concise and to the point with additional resources included makes this course engaging and I would highly recommend. Key tips and tricks included throughout are also helpful.

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5 star rating

Informative

James Garbutt

After going through this course I feel prepared to make my own.

After going through this course I feel prepared to make my own.

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5 star rating

Course Review.

Younes Alem

Building an online course was a short but detailed course. It helped me understand the structure and understanding how to build an online course in digital m...

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Building an online course was a short but detailed course. It helped me understand the structure and understanding how to build an online course in digital marketing this will now help me transfer this knowledge into my group work and team.

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5 star rating

Effective and Precise Tips

Sophie G

This course provides effective tips and strategies on how to begin the creation process of an online course. Each section provides insight into how to prepar...

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This course provides effective tips and strategies on how to begin the creation process of an online course. Each section provides insight into how to prepare, goals for your course, what steps to take in order to be successful and how to appeal to your target audience.

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5 star rating

Very useful course!

Elan Parry-Lowther

This course dives into the necessary knowledge required to build an online course. It talks you through the fundamental stages from the motive behind buildin...

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This course dives into the necessary knowledge required to build an online course. It talks you through the fundamental stages from the motive behind building a course, better understanding ones expertise and niche audience and narrowing down your problem to a certain aspect which you are equipped to solve. It enables you to better understand how to structure and compile your content according to that problem and build a buzz around the course as a result of promotion. It provides tips from the pricing to the launching and is an invaluable resource to anyone wishing to know how to build their own online course.

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5 star rating

Fantastic course

Chloé Milburn

Educational and insightful! All the content was relevant and the course didn't ramble on as many do. Instead, it stuck to the point and remained focused on t...

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Educational and insightful! All the content was relevant and the course didn't ramble on as many do. Instead, it stuck to the point and remained focused on the main points. I really enjoyed it!

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5 star rating

On the Cutting-Edge: Timely Material for 2020-21

Xara Davies

What I appreciated most about this course is how it is incredibly relevant in the post-2020 era as so much our learning and our work environment has moved in...

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What I appreciated most about this course is how it is incredibly relevant in the post-2020 era as so much our learning and our work environment has moved into a virtual space. Now more than ever, we turn to our computers in the hopes of accessing content and information. Training both businesses and individuals on how to best grapple with this new digital world is something that Purpol does incredibly well. I cannot recommend this course enough - if you are searching for an accessible way to understand how to create an online course that will best share your message with the virtual world, this is for you!

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5 star rating

Amazing Course!

Amie McDonald

As always with Denise's courses, they are easy to understand and digest. Everything is broken down into easy steps with all the relevant information at hand....

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As always with Denise's courses, they are easy to understand and digest. Everything is broken down into easy steps with all the relevant information at hand. If you want to create an online course but have no idea on where to start and what to include, this course will guide you! You can go at your own pace with this and come out with something amazing ready to market!

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5 star rating

very good points

Brandon Jones

i never really understood why businesses made their own courses i always though it would be a waste of time and it would take business away from them if they...

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i never really understood why businesses made their own courses i always though it would be a waste of time and it would take business away from them if they started teaching people. Now i get it

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5 star rating

Great Insights into Creating the Best Possible Online Course

Brett Childs

Highly useful course once again, with useful infographics and great written captions; could also do with written script underneath for extra avenue of learni...

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Highly useful course once again, with useful infographics and great written captions; could also do with written script underneath for extra avenue of learning, like with Digitally Marketing for Recovery course.

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5 star rating

Simple and effective

Sophie Cosgrove

Nice bite-size chunks of information with a clear message and strategy for building a course. Denise provides plenty of interesting ideas and food for thought.

Nice bite-size chunks of information with a clear message and strategy for building a course. Denise provides plenty of interesting ideas and food for thought.

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5 star rating

Course Creation Made Easy!

Tom M

An excellent overview of the course creation process, as well as the numerous benefits of creating a course. The information is well structured and presente...

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An excellent overview of the course creation process, as well as the numerous benefits of creating a course. The information is well structured and presented in a clear concise way. I would definitely recommend this course to anyone who is thinking of designing a course of their own.

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5 star rating

Precise and Informative

Molly Bruce

Good delivery of content, logical flow of information. Does exactly what it says on the tin!

Good delivery of content, logical flow of information. Does exactly what it says on the tin!

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5 star rating

Well Presented Informative Course!

Charlotte Moon

Lots of helpful tips and tricks. A must for anyone building an online course!

Lots of helpful tips and tricks. A must for anyone building an online course!

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5 star rating

Great pointers for creating an online course

Rebecca Fewkes

Really useful information within the course for creating your own online course

Really useful information within the course for creating your own online course

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5 star rating

Superb!

Nuria Macedo

An amazing course, it documents everything that you need to know for creating an online course.

An amazing course, it documents everything that you need to know for creating an online course.

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