Course Description

The “Digitally Marketing your way to Recovery” online course is one which will provide you with valuable digital marketing knowledge, tools and skills to regardless of the industry you occupy. The course will aid you in creating a digital marketing strategy for recovery during a crisis or perhaps in relation to Covid-19. 

Purpol Marketing have developed an interactive and informative online course which combines video-based learning, with unique practical exercises and worked examples to develop your understanding of marketing.

During the course Denise goes into great depth about various concepts including: goal setting, communication, social media, pivoting, market research and trends, automation, content, marketing channel selection and more. 

The courses agenda includes having a look at the digital tools you can use in your business and how you can do business now and in the future.

 Additionally, we provide quick tips, and recommendations of where you can find out more, to be able to help yourself to further educate on new tools that you could use in your business. Denise offers credible, hard-headed and logical recommendations to clients which actually work. 

The course recognises the importance of digital marketing for any enterprise. Throughout the course, thought provoking, relevant and essential questions are asked. These questions will allow you to reflect on your current position and recognise areas which need addressing to perform more efficiently and productively. The course will steer you in the direction of achieving improved business financial results. 

The course is a must have as it provides you with an understanding of your options and tools which will help you to build a step by step marketing strategy for recovery, that is tailored to your business and its capabilities. Furthermore, the course allows you learn at your own pace and in your own time. You are also able to revisit the video lessons whenever you desire. 

So, what are you waiting for? Get started on the “Digitally Marketing your way to Recovery” online course today!

Managing Director, Purpol Marketing

Denise O'Leary

Purpol Marketing is owned by Denise O’Leary, a Board level Marketing Director who has maintained her ongoing accreditation as a Chartered Marketer with the CIM – Chartered Institute of Marketing every year since 2005.Denise holds both a Masters Degree specialising in Marketing and Business Strategy and a First Class Honours Bachelors’ Degree in Business Administration.Denise is a dynamic, enthusiastic, award winning, marketing specialist and coach with 20+ years’ extensive experience of delivering impressive results. Denise utilises a pragmatic, market based approach to deliver measurable company development in all aspects, including communication strategy, brand development, competitor understanding and customer engagement.

Course curriculum

  • 1

    Digitally Marketing your way to Recovery

    • 01 Digitally Marketing for recovery

    • Digitally Marketing online course Workshop Template

    • 02 Agenda Digitally Marketing

    • 03 Advantage to moving fast

    • 04 Setting Goals

    • 05 Communicating with your stakeholders

    • 06 Keep on Communicating

    • 07 Keep on adapting

    • 08 Social Media Savvy

    • EXERCISE - What Can I Do Immediately?

  • 2

    Ready to go

    • 09 The 4 Basics

    • 10 Pivot your business

    • 11 Secure your revenue

    • 12 Assess where you are

    • EXERCISE - Quiz

  • 3

    Customers and Markets

    • 13 The 80 20 rule

    • 14 Identify your best customer

    • 15 What are customers looking for

    • 16 Drive customer loyalty

    • 17 Find more of your ideal

    • 18 CMO The Niche of One

    • 19 Marketability

    • 20 Do your market research

    • 21 Digital marketing trends

    • EXERCISE - Describe Your Ideal Customer

  • 4

    Automation

    • 22 What can I automate?

    • 23 Low to high value

    • 24 Prioritise areas to automate

    • 25 Call your clients

    • 26 Better done than perfect

  • 5

    Data and Content Management

    • 27 Know your time clock

    • 28 Clean your inbox

    • 29 Clean your data

    • 30 Why create content

    • 31 Create More content

    • 32 Types of content

    • 33 Content marketing

    • 34 Content tips

  • 6

    PR and Messaging

    • 35 What do I talk about?

    • 36 PR to build credibility

    • 37 Mindful messaging

  • 7

    Website and SEO

    • 38 Update your website

    • 39 Google Analytics

    • 40 SEO

  • 8

    Sales and Negotiation

    • 41 Preconditions of a sale

    • 42 Allow for some nos

    • 43 Negotiation

  • 9

    Webinars and Networking

    • 44 Utilise web conferencing

    • 45 Webinars

    • 46 Webinar do and donts

    • 47 Linkedin lives

    • 48 Build your network

    • 49 Marketing channels

  • 10

    The Finishing Line

    • 50 Silence the inner critic

    • 51 Lessons and Additional Insight

    • Marketing for Recovery Summary Quiz

  • 11

    Presentation of Slides from course

    • Digitally Marketing your way to Recovery

  • 12

    Marketing for Recovery Infographic

    • Marketing for Recovery Top Tips infographic

    • Top Tips Marketing for Recovery

Reviews

5 star rating

Amazing and insightful course for any business

Ruby Kittle

Denise has constructed an easy to understand course I would argue is essential for any business. Not only does it provide all the tips and information you co...

Read More

Denise has constructed an easy to understand course I would argue is essential for any business. Not only does it provide all the tips and information you could need for digital marketing in these trying times, but also for how to run your business in the future. This course is highly recommended and a fantastic follow-up to Magnificent Marketing!

Read Less
5 star rating

Really helpful tips and tricks

Sophie Cosgrove

A nice, encouraging and positive course. It is well-structured and provides a plan for how to survive disasters in the economy. It also includes transcripts ...

Read More

A nice, encouraging and positive course. It is well-structured and provides a plan for how to survive disasters in the economy. It also includes transcripts of each video so that you can read instead of watching if that is more accessible for you.

Read Less
5 star rating

Informative and easy to follow!

Annabelle Forrest

Great course with a huge amount of valuable information which was presented clearly and concisely.

Great course with a huge amount of valuable information which was presented clearly and concisely.

Read Less
5 star rating

Clear and easy to understand

Anjulee Bharath

This course was easy to follow and was very informative.

This course was easy to follow and was very informative.

Read Less
5 star rating

Excellent knowledge

James Owens

This is an excellent course that has great detail and knowledge. The information provided is very helpful for your business. Highly recommend this.

This is an excellent course that has great detail and knowledge. The information provided is very helpful for your business. Highly recommend this.

Read Less
5 star rating

The full package on digitalizing your marketing in these ...

James Leech

Denise goes over multiple aspects of digital marketing with some nuggets of great information about new current technologies and how to move your business an...

Read More

Denise goes over multiple aspects of digital marketing with some nuggets of great information about new current technologies and how to move your business and yourself forward in these times.

Read Less
5 star rating

Concise. To the point

Ramzia Jawara

This was a very informative course, easy to engage, giving concise and accurate information. Very pleased with the text incorporation alongside the video wa...

Read More

This was a very informative course, easy to engage, giving concise and accurate information. Very pleased with the text incorporation alongside the video was also very useful, allowing for optimal engagement.

Read Less
5 star rating

Brilliant

James Garbutt

Very informative, in depth breakdown on Digital Marketing during these testing times.

Very informative, in depth breakdown on Digital Marketing during these testing times.

Read Less
5 star rating

very insightful

Brandon Jones

lots of information on things such as keeping a positive mindset and how tough times are always a good opportunity for success

lots of information on things such as keeping a positive mindset and how tough times are always a good opportunity for success

Read Less
5 star rating

Super insightful

Paul Stevenson

Super insightful and helped me create a plan while worrying about the virus and how I could even get started in the marketing world.

Super insightful and helped me create a plan while worrying about the virus and how I could even get started in the marketing world.

Read Less
5 star rating

Well structured throughout

Aneesha Aslam

Really enjoyed the course as it was well structured and key sections were broken down into smaller videos. The transcript included in all of the videos was ...

Read More

Really enjoyed the course as it was well structured and key sections were broken down into smaller videos. The transcript included in all of the videos was also a massive help!

Read Less
5 star rating

Superb relevancy

Hamza Riaz

An extremely relevant course for the current times. It's made me more conscious of how much businesses need to adapt and stay aware of trends and worldly iss...

Read More

An extremely relevant course for the current times. It's made me more conscious of how much businesses need to adapt and stay aware of trends and worldly issues. Really appreciated the subtitles during the course, this will be useful for anyone looking to take it.

Read Less
5 star rating

Further Insights into Marketing in a Difficult Time

Brett Childs

Well-structured videos with great insights. The written scripts were particularly useful to have another form in which to digest the information.

Well-structured videos with great insights. The written scripts were particularly useful to have another form in which to digest the information.

Read Less
5 star rating

Feedback on Digitally Marketing your way to recovery

Yuksel Pain

A well organised short visual training course which met my needs so well. All sections particularly marketing was very helpful for my business. Thank you

A well organised short visual training course which met my needs so well. All sections particularly marketing was very helpful for my business. Thank you

Read Less
5 star rating

Course Review

Byron Kerry

Denise provides great value with this course, and goes into great detail on how marketing is more important now than ever to get your business running again

Denise provides great value with this course, and goes into great detail on how marketing is more important now than ever to get your business running again

Read Less
5 star rating

Genuine and Informative

Caroline Todd

The course had a welcoming personal touch; like a friend giving you advice. Yet this was professional and insightful and encouraged me to consider aspects I ...

Read More

The course had a welcoming personal touch; like a friend giving you advice. Yet this was professional and insightful and encouraged me to consider aspects I had not done previously. I feel motivated to take the next steps in my business.

Read Less
5 star rating

Clear and well structured

Molly Bruce

Information was delivered in a clear and organised manner, especially since the captions were available alongside the video. This made note taking easier, an...

Read More

Information was delivered in a clear and organised manner, especially since the captions were available alongside the video. This made note taking easier, and meant that I didn't have to pause the video when I wanted to write things down.

Read Less
5 star rating

Easy To Understand

Jay Griffiths

A simple and easy-to-follow guide on actions a business can take and focus their energy on in order to help them recover during a crisis.

A simple and easy-to-follow guide on actions a business can take and focus their energy on in order to help them recover during a crisis.

Read Less
5 star rating

A fantastic resource for those struggling because of the ...

Georgina Newham

Invaluable insight from an industry professional on how to best marketing your business during these difficult times. Absolutely recommend.

Invaluable insight from an industry professional on how to best marketing your business during these difficult times. Absolutely recommend.

Read Less
5 star rating

Such a topical and terrific course!

Elan Parry-Lowther

This course is an incredibly important one for any businesses operating in the current crisis. It is reassuring and informative and will create a sense of ho...

Read More

This course is an incredibly important one for any businesses operating in the current crisis. It is reassuring and informative and will create a sense of hope for those that feel the threat of a lockdown is too large. Denise provided many methods and tips and tricks which will carry companies through difficult times and enable them to come out stronger yet. Would highly recommend this course to anyone wanting to maintain a strong brand and relationship with ones customers while facing the challenges that today's climate throws our way.

Read Less