Course Description

Overview

Want more customers?

Don’t know where to start with Marketing?

Let’s create Magnificent Marketing together!

Marketing your business can be a challenge:

  • How do you capture new clients?
  • How do you keep the clients you have happy?
  • Are you providing the right message to the right people at the right time?

Magnificent Marketing is an online step by step course that helps you build your marketing plan.

The course combines video-based learning with practical exercises and worked through examples to help develop your understanding of marketing. This is accompanied by our Magnificent Marketing plan template which is populated in stages as the course progresses.

As well as the marketing plan template, we also provide two fully completed example marketing plans showing an b2b Manufacturing business and an b2c Fitness coach business to act as a reference. As a bonus, you also get a marketing strategy e-book full of helpful hints on practical application.

The magnificent marketing methodology provides a logical structure to your marketing, delivering competitive advantage for your business to help you understand and shape customer behaviour.

You will learn everything you need to know to be able to create a successful marketing strategy and the tactics to realise your goals. You will learn the choices available, techniques and tactics, as well as what to measure to make sure your efforts return results. Each topic will enable you to build your marketing plan, so you finish the course with your own marketing strategy, tailored to your company.

This is not just a generic approach, this course gives you the tools to build your plan, your way for your business through providing essential marketing information, tools and techniques to match your organisation’s capabilities with client demand and drive the continual search for competitive advantage. In addition, once completed you will have options for further mentoring and clinic sessions, ensuring you have the confidence to deliver magnificent marketing in your own business.

Why do I need a marketing plan?

A plan provides structure to your marketing activities and helps you measure effectiveness.

How will this help my business?

Our course features videos on marketing theory, in easy to understand sections. Based on our model of Review, Acquire, Promote, and Retain; it will help you:

  • Define your business marketing requirements
  • Find new customers
  • Win new business though effective promotion
  • Gain more spend from existing customers

What are the advantages of this course?

  • Learn at your own pace
  • Understand your options
  • Build a step by step plan
  • Revisit each lesson
  • Set goals and priorities
  • Get ongoing support

Who should sign up?

  • Business owners and entrepreneurs who want to improve the effectiveness of their marketing activity
  • Experienced marketing managers wishing to enhance or refresh their knowledge of key concepts and frameworks
  • Students and Executives across all sectors seeking professional development and a greater understanding of the marketing process.

Following the course, you can sign up for further support including:

  • Written review of your marketing plan with expert comments for optimisation
  • Advanced Marketing Strategy eBook
  • Marketing mentoring via Skype and face to face
  • Ongoing support for your marketing activity.

Managing Director, Purpol Marketing

Denise O'Leary

Purpol Marketing is owned by Denise O’Leary, a Board level Marketing Director who has maintained her ongoing accreditation as a Chartered Marketer with the CIM – Chartered Institute of Marketing every year since 2005.Denise holds both a Masters Degree specialising in Marketing and Business Strategy and a First Class Honours Bachelors’ Degree in Business Administration.Denise is a dynamic, enthusiastic, award winning, marketing specialist and coach with 20+ years’ extensive experience of delivering impressive results. Denise utilises a pragmatic, market based approach to deliver measurable company development in all aspects, including communication strategy, brand development, competitor understanding and customer engagement.

Course curriculum

  • 1

    Introduction

  • 2

    Part 1. Review

    • Why strategy is important

      FREE PREVIEW
    • Activity 1a - Why does my company exist?

    • Why research is critical

    • Activity 1b - What sets your company apart?

    • SWOT analysis

    • Activity 1c - Carry out a SWOT Analysis

    • Target Market Segmentation

    • Activity 1d - Identify your Target Markets

    • Identify Routes to Market

    • Who is your Competition?

    • Activity 1e - List your Competitors

    • End of chapter quiz - Review

    • Review Infographic

  • 3

    Part 2. Acquire

    • Who is your ideal customer?

    • Activity 2a - Identify your Ideal Customer

    • Understand customer needs

    • Activity 2b - What do your customers want from your business?

    • Lead generation

    • Activity 2c - How do you manage business leads?

    • The seven P's (part 1)

    • The seven P's (part2)

    • Activity 2d - Complete the 7P's for your business

    • Bids, tenders and pitches

    • End of chapter quiz

  • 4

    Part 3. Promote

    • Promotional activities

    • Branding

    • Activity 3a - Review your Brand

    • Direct marketing

    • Email marketing infographic

    • Copywriting

    • Web design

    • SEO

    • Incentives

    • PR

    • Social media

    • Magnificent Marketing Social Media Presentation

    • Networking

    • Public speaking

    • Activity 3b - Identify the Promotional activities you are going to use

    • Content marketing

    • Creating Online Courses

    • Email and newsletter content presentation

    • Activity 3c - Create your Content Management Plan

    • Promotional budget

    • End of chapter quiz - Promote

    • Facebook

    • LinkedIn

    • Instagram

    • Pinterest

    • Snapchat

    • Twitter

    • YouTube

    • TikTok

    • Magnificent Marketing Social media content

  • 5

    Part 4. Retain

    • Why it matters

    • Customer loyalty

    • Activity 4a - Identify your most loyal Customers

    • Customer relationship management

    • Managing leads and Customers via CRM systems

    • Activity 4b - Create a CRM system

    • End of chapter quiz

    • Course Summary E-book

  • 6

    Next steps

    • The Purpol party

Reviews

5 star rating

Course Review

Byron Kerry

Denise offers great insight into the strategy needed for any company to succeed in digital marketing.

Denise offers great insight into the strategy needed for any company to succeed in digital marketing.

Read Less
5 star rating

Hits all the pointers you need!

Hamza Riaz

This course was a clear, concise and well-structured breakdown of exactly what a startup company would need to focus their attention on. I found the presenta...

Read More

This course was a clear, concise and well-structured breakdown of exactly what a startup company would need to focus their attention on. I found the presentation very smooth and easy to follow, as was the information being provided amongst it. Everything provided sticks to the point, there is no unnecessary waffle going on. I very much appreciate clarity above everything and it's certainly provided here!

Read Less
5 star rating

Rewarding and insightful

Josh Corscadden

The course provided a large amount of extremely uselful information in regards to marketing in a real world context. To see the content and then apply it to ...

Read More

The course provided a large amount of extremely uselful information in regards to marketing in a real world context. To see the content and then apply it to a business context is useful especially when reviewing your current business objectives and performance. Acquiring and retaining consumers is essential to any business and the course illustrated this in a clear and thorough manner. As well as this, being able to think more clearly about promotion and the importance placed on this element of marketing from the course was extremely insightful and I personally feel better equipped with the necessary knowledge to succeed in marketing. I would recommend the course to people starting out in marketing with no to little experience and even to those with years of experience as it successfully reinforces all concepts that can be covered.

Read Less
5 star rating

Magnificent Marketing Review

Matt Williams

I have thoroughly enjoyed my time with Magnificent Marketing. It has been extremely enlightening and allowed me to grasp numerous marketing fundamentals that...

Read More

I have thoroughly enjoyed my time with Magnificent Marketing. It has been extremely enlightening and allowed me to grasp numerous marketing fundamentals that I was not previously aware of. The course is easy to understand and extremely well written. I highly recommend this course to anyone looking to learn marketing.

Read Less
5 star rating

Absolutely Magnificent

Jordan Kelly

I have worked my way through this online course and have found it extremely useful and full of information! The team who put this together though out each el...

Read More

I have worked my way through this online course and have found it extremely useful and full of information! The team who put this together though out each element perfectly, well worth the time and effort to complete this course!

Read Less
5 star rating

Sound Help and Advice

Brett Childs

The course flows very well with easy-to-view videos. Very informative and well-structured, with quizzes that ensure that all the key information has gone in.

The course flows very well with easy-to-view videos. Very informative and well-structured, with quizzes that ensure that all the key information has gone in.

Read Less
5 star rating

A firm understanding of the digital marketing industry.

Maiya Todd

Overall this course provided me with a firm understanding of the digital marketing industry. I was able to learn about Purpols unique marketing strategy and ...

Read More

Overall this course provided me with a firm understanding of the digital marketing industry. I was able to learn about Purpols unique marketing strategy and how each element should be executed successfully within industry. After each module, the course allowed me to consolidate my learning through a quiz which has given me the confidence to implement my knowledge into future projects. I specifically enjoyed learning about the various methods of promoting a business and how this influenced customers psychology.

Read Less
5 star rating

Packed full of helpful advice

Gabbie Knights

This course contains plenty or extremely helpful advice and information on how to perfect marketing strategies and how to ensure you stay on top of managing ...

Read More

This course contains plenty or extremely helpful advice and information on how to perfect marketing strategies and how to ensure you stay on top of managing your target audience and what to remember when thinking about what you want for you business .

Read Less
5 star rating

Amazing Course!

Amie McDonald

The course is great, you are guided step to step with things being explained in their simplest form. The E-book is fantastic as it breaks everything down to ...

Read More

The course is great, you are guided step to step with things being explained in their simplest form. The E-book is fantastic as it breaks everything down to clear explanations making it easy to understand what you are learning. I recommend this course to anyone who is in the digital marketing industry and is wanting to gain more in-depth knowledge, especially if you own a business.

Read Less
5 star rating

Simple Yet Effective

Jay Griffiths

An easy-to-follow course packed with useful information and everything you need to create your marketing plan.

An easy-to-follow course packed with useful information and everything you need to create your marketing plan.

Read Less
5 star rating

Overall Excellent Marketing Course!

Charlotte Moon

This courses covers everything you need to included in your marketing strategy, in a simple but effective way. The worksheets are a great way to help you app...

Read More

This courses covers everything you need to included in your marketing strategy, in a simple but effective way. The worksheets are a great way to help you apply your own business with the knowledge given throughout the course. Overall a great course, which I have learnt a lot from!

Read Less
5 star rating

Flexible Course for All Levels

Ruby Kittle

The Magnificent Marketing Course is easy to understand and clearly laid out. It has greatly enhanced my understanding of marketing through simple yet informe...

Read More

The Magnificent Marketing Course is easy to understand and clearly laid out. It has greatly enhanced my understanding of marketing through simple yet informed videos and questions to test my knowledge throughout. This is highly recommended to any person or business wishing to expand their understanding of marketing or grow their business through marketing.

Read Less
5 star rating

Extremely detailed marketing course!

Rebecca Fewkes

This course allows you to gain the knowledge of how to effectively market your business. With useful worksheets throughout the course which allow you to pers...

Read More

This course allows you to gain the knowledge of how to effectively market your business. With useful worksheets throughout the course which allow you to personalise it to your businesses specific needs and short quizzes after each chapter ensures you have learnt the knowledge needed for success.

Read Less
5 star rating

This course is brilliant!

Emily Marks

The magnificent marketing course not only met my expectations but exceeded them. The combination of the videos and pdf documents work so well together and th...

Read More

The magnificent marketing course not only met my expectations but exceeded them. The combination of the videos and pdf documents work so well together and the B2B and B2C examples provided a great reference from which to build a marketing plan. There was so much useful content, with ideas and concepts that I have not come across before - I would definitely recommend a notebook and pen! The ability to keep going back and rewatching the videos even once the course has been completed has been really useful and has allowed me to leave the course and restart it as and when I could - it's so easy to complete at your own pace! A really good course with what could be very complex concepts and ideas explained clearly and simply, broken down into easy to manage and understand videos. Brilliant!

Read Less
5 star rating

Magnificent Marketing Indeed!

Bronwyn Jesse

I really enjoyed having a visual learning tool. Having been busy doing other things, this course was great as I was able to learn at my own pace, finding tim...

Read More

I really enjoyed having a visual learning tool. Having been busy doing other things, this course was great as I was able to learn at my own pace, finding time around other tasks. I really appreciated the end of chapter quiz and worked exercise because it consolidated my knowledge, and this flagged to me areas I wasn't so confident in, from which I was able to go back and re-watch the videos! Most of all, I think the acquire, review, promote, retain structure is a great way of breaking down the daunting task of marketing a business. From doing this, this will allow me to focus my activities without the risk of overlooking anything. I would recommend this course to other start ups, it's jargon free, simple to understand, and not only have I learned about the marketing tools I want to incorporate into my strategy, I have come away with a complete marketing plan!

Read Less
5 star rating

Magnificent Marketing - an apt title!

Elan Parry-Lowther

This course was incredibly insightful, informative, professional and can be utilized by those on every level of the marketing journey. The content was delive...

Read More

This course was incredibly insightful, informative, professional and can be utilized by those on every level of the marketing journey. The content was delivered clearly and in an engaging manner with accompanying graphics and PDFs. The test were a brilliant way to test the knowledge and left you feeling as if you had gained a deeper knowledge of a multitude of topics and marketing techniques. The presentation was succinct and straightforward and yet full of useful terms and tactics to better one's marketing strategy. I feel I have left this course with an abundance of valuable information with regards to strengthening ones business through successful marketing and the stages of which to do so. I am truly grateful to Denise and Gavin for such a rewarding experience and would highly recommend this course to anyone wanting to better understand how to compose the most effective marketing strategy for their company or that of a client!

Read Less
5 star rating

Magnificent!

Robbie Warren

This course is a great addition to any business! The videos clearly explain everything you need to know and the follow-up tasks are great for making your mar...

Read More

This course is a great addition to any business! The videos clearly explain everything you need to know and the follow-up tasks are great for making your marketing plan. This is a great investment for any business, no matter what your knowledge of marketing. The examples are extremely useful and the expertise of Purpol are second to none! I'd recommend this course to any business who feels that they need more customers.

Read Less
5 star rating

Fantastic online course!

Jade Lucas

Magnificent Marketing is a fabulous insight on how to create a marketing plan – for beginners or those more advanced. Very easy to follow and includes some g...

Read More

Magnificent Marketing is a fabulous insight on how to create a marketing plan – for beginners or those more advanced. Very easy to follow and includes some great tools to give companies a boost to create a flawless marketing plan! I thoroughly enjoyed the visual learning - all presented in a friendly, welcoming way.

Read Less
5 star rating

Easy to understand and very helpful

Feride Sahin

This course is a great way of teaching step by steps of marketing. Each step is short and snappy yet very informative, teaching the basics. Very easy to foll...

Read More

This course is a great way of teaching step by steps of marketing. Each step is short and snappy yet very informative, teaching the basics. Very easy to follow through.

Read Less
5 star rating

Marketing strategy simply explained

Megi Gravardari

A very useful course that provides a through understanding of marketing strategy and how to build an effective marketing plan. Highly practical with workbook...

Read More

A very useful course that provides a through understanding of marketing strategy and how to build an effective marketing plan. Highly practical with workbook examples and quizzes at the end of the chapters to test your knowledge, this course gives invaluable insight into marketing strategy, tools, measurement, analytics to drive better business results.

Read Less

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.