Magnificent Marketing
Step by step guide to building a marketing plan that works
Let’s create Magnificent Marketing together!
Marketing your business can be a challenge:
The course combines video-based learning with practical exercises and worked through examples to help develop your understanding of marketing. This is accompanied by our Magnificent Marketing plan template which is populated in stages as the course progresses.
As well as the marketing plan template, we also provide two fully completed example marketing plans showing an b2b Manufacturing business and an b2c Fitness coach business to act as a reference. As a bonus, you also get a marketing strategy e-book full of helpful hints on practical application.
The magnificent marketing methodology provides a logical structure to your marketing, delivering competitive advantage for your business to help you understand and shape customer behaviour.
You will learn everything you need to know to be able to create a successful marketing strategy and the tactics to realise your goals. You will learn the choices available, techniques and tactics, as well as what to measure to make sure your efforts return results. Each topic will enable you to build your marketing plan, so you finish the course with your own marketing strategy, tailored to your company.
This is not just a generic approach, this course gives you the tools to build your plan, your way for your business through providing essential marketing information, tools and techniques to match your organisation’s capabilities with client demand and drive the continual search for competitive advantage. In addition, once completed you will have options for further mentoring and clinic sessions, ensuring you have the confidence to deliver magnificent marketing in your own business.
A plan provides structure to your marketing activities and helps you measure effectiveness.
Our course features videos on marketing theory, in easy to understand sections. Based on our model of Review, Acquire, Promote, and Retain; it will help you:
Welcome to the course
FREE PREVIEWCourse structure
FREE PREVIEWHow the course works
FREE PREVIEWMagnificent Marketing - MASTER Marketing Plan Template for completion
Why strategy is important
FREE PREVIEWActivity 1a - Why does my company exist?
Why research is critical
Activity 1b - What sets your company apart?
SWOT analysis
Activity 1c - Carry out a SWOT Analysis
Target Market Segmentation
Activity 1d - Identify your Target Markets
Identify Routes to Market
Who is your Competition?
Activity 1e - List your Competitors
End of chapter quiz - Review
Review Infographic
Who is your ideal customer?
Activity 2a - Identify your Ideal Customer
Understand customer needs
Activity 2b - What do your customers want from your business?
Lead generation
Activity 2c - How do you manage business leads?
The seven P's (part 1)
The seven P's (part2)
Activity 2d - Complete the 7P's for your business
Bids, tenders and pitches
End of chapter quiz
Promotional activities
Branding
Activity 3a - Review your Brand
Direct marketing
Email marketing infographic
Copywriting
Web design
SEO
Incentives
PR
Social media
Magnificent Marketing Social Media Presentation
Networking
Public speaking
Activity 3b - Identify the Promotional activities you are going to use
Content marketing
Creating Online Courses
Email and newsletter content presentation
Activity 3c - Create your Content Management Plan
Promotional budget
End of chapter quiz - Promote
Snapchat
YouTube
TikTok
Magnificent Marketing Social media content
Why it matters
Customer loyalty
Activity 4a - Identify your most loyal Customers
Customer relationship management
Managing leads and Customers via CRM systems
Activity 4b - Create a CRM system
End of chapter quiz
Course Summary E-book
Denise offers great insight into the strategy needed for any company to succeed in digital marketing.
Denise offers great insight into the strategy needed for any company to succeed in digital marketing.
Read LessThis course was a clear, concise and well-structured breakdown of exactly what a startup company would need to focus their attention on. I found the presenta...
Read MoreThis course was a clear, concise and well-structured breakdown of exactly what a startup company would need to focus their attention on. I found the presentation very smooth and easy to follow, as was the information being provided amongst it. Everything provided sticks to the point, there is no unnecessary waffle going on. I very much appreciate clarity above everything and it's certainly provided here!
Read LessThe course provided a large amount of extremely uselful information in regards to marketing in a real world context. To see the content and then apply it to ...
Read MoreThe course provided a large amount of extremely uselful information in regards to marketing in a real world context. To see the content and then apply it to a business context is useful especially when reviewing your current business objectives and performance. Acquiring and retaining consumers is essential to any business and the course illustrated this in a clear and thorough manner. As well as this, being able to think more clearly about promotion and the importance placed on this element of marketing from the course was extremely insightful and I personally feel better equipped with the necessary knowledge to succeed in marketing. I would recommend the course to people starting out in marketing with no to little experience and even to those with years of experience as it successfully reinforces all concepts that can be covered.
Read LessI have thoroughly enjoyed my time with Magnificent Marketing. It has been extremely enlightening and allowed me to grasp numerous marketing fundamentals that...
Read MoreI have thoroughly enjoyed my time with Magnificent Marketing. It has been extremely enlightening and allowed me to grasp numerous marketing fundamentals that I was not previously aware of. The course is easy to understand and extremely well written. I highly recommend this course to anyone looking to learn marketing.
Read LessI have worked my way through this online course and have found it extremely useful and full of information! The team who put this together though out each el...
Read MoreI have worked my way through this online course and have found it extremely useful and full of information! The team who put this together though out each element perfectly, well worth the time and effort to complete this course!
Read LessThe course flows very well with easy-to-view videos. Very informative and well-structured, with quizzes that ensure that all the key information has gone in.
The course flows very well with easy-to-view videos. Very informative and well-structured, with quizzes that ensure that all the key information has gone in.
Read LessOverall this course provided me with a firm understanding of the digital marketing industry. I was able to learn about Purpols unique marketing strategy and ...
Read MoreOverall this course provided me with a firm understanding of the digital marketing industry. I was able to learn about Purpols unique marketing strategy and how each element should be executed successfully within industry. After each module, the course allowed me to consolidate my learning through a quiz which has given me the confidence to implement my knowledge into future projects. I specifically enjoyed learning about the various methods of promoting a business and how this influenced customers psychology.
Read LessThis course contains plenty or extremely helpful advice and information on how to perfect marketing strategies and how to ensure you stay on top of managing ...
Read MoreThis course contains plenty or extremely helpful advice and information on how to perfect marketing strategies and how to ensure you stay on top of managing your target audience and what to remember when thinking about what you want for you business .
Read LessThe course is great, you are guided step to step with things being explained in their simplest form. The E-book is fantastic as it breaks everything down to ...
Read MoreThe course is great, you are guided step to step with things being explained in their simplest form. The E-book is fantastic as it breaks everything down to clear explanations making it easy to understand what you are learning. I recommend this course to anyone who is in the digital marketing industry and is wanting to gain more in-depth knowledge, especially if you own a business.
Read LessAn easy-to-follow course packed with useful information and everything you need to create your marketing plan.
An easy-to-follow course packed with useful information and everything you need to create your marketing plan.
Read LessThis courses covers everything you need to included in your marketing strategy, in a simple but effective way. The worksheets are a great way to help you app...
Read MoreThis courses covers everything you need to included in your marketing strategy, in a simple but effective way. The worksheets are a great way to help you apply your own business with the knowledge given throughout the course. Overall a great course, which I have learnt a lot from!
Read LessThe Magnificent Marketing Course is easy to understand and clearly laid out. It has greatly enhanced my understanding of marketing through simple yet informe...
Read MoreThe Magnificent Marketing Course is easy to understand and clearly laid out. It has greatly enhanced my understanding of marketing through simple yet informed videos and questions to test my knowledge throughout. This is highly recommended to any person or business wishing to expand their understanding of marketing or grow their business through marketing.
Read LessThis course allows you to gain the knowledge of how to effectively market your business. With useful worksheets throughout the course which allow you to pers...
Read MoreThis course allows you to gain the knowledge of how to effectively market your business. With useful worksheets throughout the course which allow you to personalise it to your businesses specific needs and short quizzes after each chapter ensures you have learnt the knowledge needed for success.
Read LessThe magnificent marketing course not only met my expectations but exceeded them. The combination of the videos and pdf documents work so well together and th...
Read MoreThe magnificent marketing course not only met my expectations but exceeded them. The combination of the videos and pdf documents work so well together and the B2B and B2C examples provided a great reference from which to build a marketing plan. There was so much useful content, with ideas and concepts that I have not come across before - I would definitely recommend a notebook and pen! The ability to keep going back and rewatching the videos even once the course has been completed has been really useful and has allowed me to leave the course and restart it as and when I could - it's so easy to complete at your own pace! A really good course with what could be very complex concepts and ideas explained clearly and simply, broken down into easy to manage and understand videos. Brilliant!
Read LessI really enjoyed having a visual learning tool. Having been busy doing other things, this course was great as I was able to learn at my own pace, finding tim...
Read MoreI really enjoyed having a visual learning tool. Having been busy doing other things, this course was great as I was able to learn at my own pace, finding time around other tasks. I really appreciated the end of chapter quiz and worked exercise because it consolidated my knowledge, and this flagged to me areas I wasn't so confident in, from which I was able to go back and re-watch the videos! Most of all, I think the acquire, review, promote, retain structure is a great way of breaking down the daunting task of marketing a business. From doing this, this will allow me to focus my activities without the risk of overlooking anything. I would recommend this course to other start ups, it's jargon free, simple to understand, and not only have I learned about the marketing tools I want to incorporate into my strategy, I have come away with a complete marketing plan!
Read LessThis course was incredibly insightful, informative, professional and can be utilized by those on every level of the marketing journey. The content was delive...
Read MoreThis course was incredibly insightful, informative, professional and can be utilized by those on every level of the marketing journey. The content was delivered clearly and in an engaging manner with accompanying graphics and PDFs. The test were a brilliant way to test the knowledge and left you feeling as if you had gained a deeper knowledge of a multitude of topics and marketing techniques. The presentation was succinct and straightforward and yet full of useful terms and tactics to better one's marketing strategy. I feel I have left this course with an abundance of valuable information with regards to strengthening ones business through successful marketing and the stages of which to do so. I am truly grateful to Denise and Gavin for such a rewarding experience and would highly recommend this course to anyone wanting to better understand how to compose the most effective marketing strategy for their company or that of a client!
Read LessThis course is a great addition to any business! The videos clearly explain everything you need to know and the follow-up tasks are great for making your mar...
Read MoreThis course is a great addition to any business! The videos clearly explain everything you need to know and the follow-up tasks are great for making your marketing plan. This is a great investment for any business, no matter what your knowledge of marketing. The examples are extremely useful and the expertise of Purpol are second to none! I'd recommend this course to any business who feels that they need more customers.
Read LessMagnificent Marketing is a fabulous insight on how to create a marketing plan – for beginners or those more advanced. Very easy to follow and includes some g...
Read MoreMagnificent Marketing is a fabulous insight on how to create a marketing plan – for beginners or those more advanced. Very easy to follow and includes some great tools to give companies a boost to create a flawless marketing plan! I thoroughly enjoyed the visual learning - all presented in a friendly, welcoming way.
Read LessThis course is a great way of teaching step by steps of marketing. Each step is short and snappy yet very informative, teaching the basics. Very easy to foll...
Read MoreThis course is a great way of teaching step by steps of marketing. Each step is short and snappy yet very informative, teaching the basics. Very easy to follow through.
Read LessA very useful course that provides a through understanding of marketing strategy and how to build an effective marketing plan. Highly practical with workbook...
Read MoreA very useful course that provides a through understanding of marketing strategy and how to build an effective marketing plan. Highly practical with workbook examples and quizzes at the end of the chapters to test your knowledge, this course gives invaluable insight into marketing strategy, tools, measurement, analytics to drive better business results.
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Regular price
6 monthly payment plan