Magnificent Marketing

Step by step guide to building a marketing plan that works | taught by Denise O'Leary
Free Preview Buy £299.00
Lydia Jones

The title clearly shows what the course is about and gives the impression that there will be lots of detail.

The videos are clearly laid out with lots of useful information about marketing and also what to consider when making decisions.

Josh Corscadden

Rewarding and insightful

The course provided a large amount of extremely uselful information in regards to marketing in a real world context. To see the content and then apply it to a business context is useful especially when reviewing your current business objectives an...

Dave Hodges

A truly Magnificent course!

The course covers all areas of the marketing process broken down in to simple steps and with great exercises at the end of each module so you can put what you've learnt in to practice.

Lydia Jones

The videos are clearly laid out with lots of useful information about marketing and also what to consider when making decisions.

Josh Corscadden

The course provided a large amount of extremely uselful information in regards to marketing in a real world context. To see the content and then apply it to a business context is useful especially when reviewing your current business objectives an...

Dave Hodges

The course covers all areas of the marketing process broken down in to simple steps and with great exercises at the end of each module so you can put what you've learnt in to practice.

Jan de Jonge

Ambitious, young and even more-established businesses that realise the importance of effective marketing for their success, should follow this blended-learning course. It’s handy, dip-in-and-out, and comprehensive, covering all angles of magnifice...

Jordan Kelly

I have worked my way through this online course and have found it extremely useful and full of information! The team who put this together though out each element perfectly, well worth the time and effort to complete this course!

Emily Marks

The magnificent marketing course not only met my expectations but exceeded them. The combination of the videos and pdf documents work so well together and the B2B and B2C examples provided a great reference from which to build a marketing plan. Th...

Robbie Warren

This course is a great addition to any business! The videos clearly explain everything you need to know and the follow-up tasks are great for making your marketing plan. This is a great investment for any business, no matter what your knowledge of...

Elizabeth Davenport

What a brilliant guide to all those essential marketing bits and bobs! Denise and Gavin present the course in clear, structured stages that make it super easy to follow and mould to your own business. Each stage has it's own section of pratical ex...

Bronwyn Jesse

I really enjoyed having a visual learning tool. Having been busy doing other things, this course was great as I was able to learn at my own pace, finding time around other tasks. I really appreciated the end of chapter quiz and worked exercise bec...

Denise O'Leary
Denise O'Leary
Managing Director

About the instructor

Purpol Marketing is owned by Denise O’Leary, a Board level Marketing Director who has maintained her ongoing accreditation as a Chartered Marketer with the CIM – Chartered Institute of Marketing every year since 2005.

Denise holds both a Masters Degree specialising in Marketing and Business Strategy and a First Class Honours Bachelors’ Degree in Business Administration.

Denise is a dynamic, enthusiastic, award winning, marketing specialist and coach with 20+ years’ extensive experience of delivering impressive results. Denise utilises a pragmatic, market based approach to deliver measurable company development in all aspects, including communication strategy, brand development, competitor understanding and customer engagement.

Overview

Want more customers?

Don’t know where to start with Marketing?

Let’s create Magnificent Marketing together!

Marketing your business can be a challenge:

  • How do you capture new clients?
  • How do you keep the clients you have happy?
  • Are you providing the right message to the right people at the right time?

Magnificent Marketing is an online step by step course that helps you build your marketing plan.

The course combines video-based learning with practical exercises and worked through examples to help develop your understanding of marketing. This is accompanied by our Magnificent Marketing plan template which is populated in stages as the course progresses.

As well as the marketing plan template, we also provide two fully completed example marketing plans showing an b2b Manufacturing business and an b2c Fitness coach business to act as a reference. As a bonus, you also get a marketing strategy e-book full of helpful hints on practical application.

The magnificent marketing methodology provides a logical structure to your marketing, delivering competitive advantage for your business to help you understand and shape customer behaviour.

You will learn everything you need to know to be able to create a successful marketing strategy and the tactics to realise your goals. You will learn the choices available, techniques and tactics, as well as what to measure to make sure your efforts return results. Each topic will enable you to build your marketing plan, so you finish the course with your own marketing strategy, tailored to your company.

This is not just a generic approach, this course gives you the tools to build your plan, your way for your business through providing essential marketing information, tools and techniques to match your organisation’s capabilities with client demand and drive the continual search for competitive advantage. In addition, once completed you will have options for further mentoring and clinic sessions, ensuring you have the confidence to deliver magnificent marketing in your own business.

Why do I need a marketing plan?

A plan provides structure to your marketing activities and helps you measure effectiveness.

How will this help my business?

Our course features videos on marketing theory, in easy to understand sections. Based on our model of Review, Acquire, Promote, and Retain; it will help you:

  • Define your business marketing requirements
  • Find new customers
  • Win new business though effective promotion
  • Gain more spend from existing customers

What are the advantages of this course?

  • Learn at your own pace
  • Understand your options
  • Build a step by step plan
  • Revisit each lesson
  • Set goals and priorities
  • Get ongoing support

Who should sign up?

  • Business owners and entrepreneurs who want to improve the effectiveness of their marketing activity
  • Experienced marketing managers wishing to enhance or refresh their knowledge of key concepts and frameworks
  • Students and Executives across all sectors seeking professional development and a greater understanding of the marketing process.

Following the course, you can sign up for further support including:

  • Written review of your marketing plan with expert comments for optimisation
  • Advanced Marketing Strategy eBook
  • Marketing mentoring via Skype and face to face
  • Ongoing support for your marketing activity.

Course Contents

32 Videos
4 Quizzes
15 PDFs