Purpol Marketing Academy

Introduction to Magnificent Marketing is an online course that helps you define the elements needed to build your marketing plan.

The course provides video-based learning on major marketing topics to help develop your understanding of marketing. 

The magnificent marketing methodology provides a logical structure to your marketing, delivering competitive advantage for your business to help you understand and shape customer behaviour.

The introduction course includes:

 1. Welcome to the course 


Review: 

2. Why strategy is important 

3. SWOT 

Acquire: 

4. 7P’s 1

5. 7P’s 2

6. Bids, tenders and pitches

 Promote: 

7. Direct Marketing 

8. Promotional Budget 

 Part 4 

9. Customer loyalty 

10. Next steps 

We define the major elements that you need to create a successful marketing strategy and the tactics to realise your goals. You will learn the choices available, techniques and tactics, as well as what to measure to make sure your efforts return results. 

This is not just a generic approach, this course provides an introduction to the tools and techniques to match your organisation’s capabilities with client demand and drive the continual search for competitive advantage. In addition, once completed you will have options for further mentoring and clinic sessions, ensuring you have the confidence to deliver magnificent marketing in your own business.

A plan provides structure to your marketing activities and helps you measure effectiveness.

How will this help my business?

Our course features videos selected from our model of Review, Acquire, Promote, and Retain; it will help you:

• Define your business marketing requirements
• Find new customers
• Win new business though effective promotion
• Gain more spend from existing customers

What are the advantages of this introductory course?

• Learn at your own pace
• Understand your options
• Build a step by step plan
• Revisit each lesson
• Set goals and priorities
• Get ongoing support

Who should sign up?

• Business owners and entrepreneurs who want to improve the effectiveness of their marketing activity
• Experienced marketing managers wishing to enhance or refresh their knowledge of key concepts and frameworks
• Students and Executives across all sectors seeking professional development and a greater understanding of the marketing process.

Following the course, you can sign up for further support including:

• Full Magnificent Marketing Course
• Written review of your marketing plan with expert comments for optimisation
• Advanced Marketing Strategy eBook
• Marketing mentoring via Skype and face to face
• Ongoing support for your marketing activity.