Introduction to Magnificent Marketing

Summary guide to building a marketing plan that works | taught by Denise O'Leary
Buy £59.00
Emily Marks

Excellent!!

This course provides an insightful introduction to marketing and has taught me a lot. The videos are easy to follow and the option to be able to leave the course at any time, return to it and rewatch any of the videos is really useful. Would highl...

Robbie Warren

Brilliant Intro to Marketing!

This course is extraordinarily useful (especially considering it's free!). I've found it a great way to kick start my marketing. It covers all the basics and I think I'll definitely spring for the full course! It is a great asset for any company, ...

Bronwyn Jesse

Introductory Marketing Course

I can't believe this course is free! This is a great whistle stop tour of the core elements that need to be considered within my marketing course, and has definitely convinced me to buy the full course so I can use the worked examples too! ...

Emily Marks

This course provides an insightful introduction to marketing and has taught me a lot. The videos are easy to follow and the option to be able to leave the course at any time, return to it and rewatch any of the videos is really useful. Would highl...

Robbie Warren

This course is extraordinarily useful (especially considering it's free!). I've found it a great way to kick start my marketing. It covers all the basics and I think I'll definitely spring for the full course! It is a great asset for any company, ...

Bronwyn Jesse

I can't believe this course is free! This is a great whistle stop tour of the core elements that need to be considered within my marketing course, and has definitely convinced me to buy the full course so I can use the worked examples too! ...

Aimee Valentine

Great introduction to marketing course - Thanks Denise, recently completed your taster marketing course online, some great information! Have a great day.

Denise O'Leary
Denise O'Leary
Managing Director

About the instructor

Purpol Marketing is owned by Denise O’Leary, a Board level Marketing Director who has maintained her ongoing accreditation as a Chartered Marketer with the CIM – Chartered Institute of Marketing every year since 2005.

Denise holds both a Masters Degree specialising in Marketing and Business Strategy and a First Class Honours Bachelors’ Degree in Business Administration.

Denise is a dynamic, enthusiastic, award winning, marketing specialist and coach with 20+ years’ extensive experience of delivering impressive results. Denise utilises a pragmatic, market based approach to deliver measurable company development in all aspects, including communication strategy, brand development, competitor understanding and customer engagement.

Overview


Want more customers?

Don’t know where to start with Marketing?

Let’s create Magnificent Marketing together!

Marketing your business can be a challenge:

  • How do you capture new clients?
  • How do you keep the clients you have happy?
  • Are you providing the right message to the right people at the right time?

Introduction to Magnificent Marketing is an online course that helps you define the elements needed to build your marketing plan.

The course provides video-based learning on major marketing topics to help develop your understanding of marketing. 



The magnificent marketing methodology provides a logical structure to your marketing, delivering competitive advantage for your business to help you understand and shape customer behaviour.

The introduction course includes:

 1. Welcome to the course 

Review: 

2. Why strategy is important 

3. SWOT 

Acquire: 

4. 7P’s 1

5. 7P’s 2

6. Bids, tenders and pitches

 Promote: 

7. Direct Marketing 

8. Promotional Budget 

 Part 4 

9. Customer loyalty 

10. Next steps 

We define the major elements that you need to create a successful marketing strategy and the tactics to realise your goals. You will learn the choices available, techniques and tactics, as well as what to measure to make sure your efforts return results. 

This is not just a generic approach, this course provides an introduction to the tools and techniques to match your organisation’s capabilities with client demand and drive the continual search for competitive advantage. In addition, once completed you will have options for further mentoring and clinic sessions, ensuring you have the confidence to deliver magnificent marketing in your own business.

Why do I need a marketing plan?


A plan provides structure to your marketing activities and helps you measure effectiveness.

How will this help my business?

Our course features videos selected from our model of Review, Acquire, Promote, and Retain; it will help you:

  • Define your business marketing requirements
  • Find new customers
  • Win new business though effective promotion
  • Gain more spend from existing customers

What are the advantages of this introductory course?

  • Learn at your own pace
  • Understand your options
  • Build a step by step plan
  • Revisit each lesson
  • Set goals and priorities
  • Get ongoing support

Who should sign up?

  • Business owners and entrepreneurs who want to improve the effectiveness of their marketing activity
  • Experienced marketing managers wishing to enhance or refresh their knowledge of key concepts and frameworks
  • Students and Executives across all sectors seeking professional development and a greater understanding of the marketing process.

Following the course, you can sign up for further support including:

  • Full Magnificent Marketing Course
  • Written review of your marketing plan with expert comments for optimisation
  • Advanced Marketing Strategy eBook
  • Marketing mentoring via Skype and face to face
  • Ongoing support for your marketing activity.


Course Contents

9 Videos
1 Text