Course curriculum

    1. Introduction to the Course

    2. What is Digital Marketing?

    3. Why Digital Marketing is important

    4. How Digital Marketing can benefit your business

    5. Learning Objectives

    6. Course Creators

    1. Chapter 2 - Registering your business

    2. Registering your business structure

    3. Registering your business - licences and permits

    4. Registering your Business - funding options

    5. Registering your business - allocating resources

    6. Registering your business - links and resources

    1. Chapter 3

    2. Building your brand - what is a brand identity?

    3. Building your brand - why?

    4. Building your brand - brand elements

    5. Building your brand - how to establish your brand

    6. Building your brand - personal vs professional

    7. Building your brand - brand continuity

    8. Building your brand - brand awareness

    9. Building your brand - impact on Environment and Community

    10. Building your brand - PR

    11. Building your brand - how to tell your story

    12. Building your brand - why you should tell your story

    13. Building your brand - branding statistics

    1. Why is research so important?

    2. Marketing research

    3. Direct competition vs indirect competition

    4. Knowing your customer base

    5. Knowing your niche

    6. Resources and tools

    7. Researching trends

    8. Marketing strategy

    9. Gathering testimonials and reviews

    10. 37.) test your knowledge - THIS NEEDS TO BE A SURVEY OR QUIZ

    1. Chapter 5 - Online presence

    2. Online presence - social media

    3. Online presence - Facebook

    4. Online presence - LinkedIn

    5. Online presence - Instagram

    6. Online presence - YouTube

    7. Online presence - TikTok

    8. Online presence - website creation

    9. Online presence - SEO part 1

    10. Online presence - SEO part 2

    11. Online presence - engaging with your audience

    12. Online presence - humanising your business

    13. Online presence - generating online traffic

    14. Online presence - position your business in the market

    15. Online presence - tracking data and analytics

    16. Online presence - statistics

    1. Chapter 6

    2. Why create online content?

    3. What are the different types of digital content?

    4. The pros and cons of different types of content

    5. Copywriting for SME's

    6. What is copywriting?

    7. Copywriting- Pinpointing a target audience

    8. Copywriting essentials

    9. Tips for writing successful copy

    10. Blogging for SME's

    11. Writing a blog post

    12. Essentials for a successful blog post

    13. After publishing a blog

    14. Whitepapers for SME's

    15. Whitepapers- choosing a topic

    16. Writing a whitepaper

    17. Whitepapers- elements to include

    18. Distributing a whitepaper

    19. Video creation, images, and measuring the response

    20. Video creation

    21. Images

    22. Measuring the response

About this course

  • Free
  • 99 lessons
  • 2 hours of video content