Course Description

Overview


Do you want to win more business?

Have you had experience of bidding or are you new to the process?

The Better Way to Bid Course will teach you the approaches and techniques to develop your future bids and better pitch your business!

Developing your bidding approach can give you significant advantages:

  • Understanding how to pitch your proposals.
  • Better understand your client's requirements.
  • Achieve greater success for your inputs.
  • Develop your management techniques to optimise your submissions.

The Better Way to Bid is an online step by step course that helps you develop your approach and strategy to manage and develop your tendering approach.

The video-based course by award winning bid management specialists, Purpol Marketing, has been developed to provide insight into the approaches and techniques to improve both your submission and management processes.

The Better Way to Bid provides an understanding of the rules within which procurement engagements are undertaken and how this can be used to the advantage of your bidding approach.

This training course will help you identify methods of selecting the appropriate opportunity for you and the methods of identifying all the requirements to comply with the rules of engagement.

Once the compliance elements are met, the Purpol Team highlight the techniques we as an award-winning bid management agency utilise to build our approach to a tender, the methodology and management to really stand out.

You will learn the choices available, techniques and tactics, as well as what to measure to make sure your efforts return results. Each topic will enable you to improve your bidding approach, so you finish the course with the tactics and approaches to apply to your next tender.

This is not just a generic approach, this course gives you the tools to build your methodology and management approaches, matching your organisation’s capabilities with client demand and drive the continual search for competitive advantage.

How can improving my bid management approach benefit me?


A structured approach to your bid management can not only increase your success but also understand how to best promote your business within a constrained time-frame.

How will this help my business?

Our course features videos on techniques and tactics, in easy to understand sections. Based on our award winning and highly successful approach; it will help you:

  • Identify the opportunities that best fit your business and avoid wasting time and effort.
  • Understand your clients needs and wants.
  • Present your proposals in an effective and concise manner.
  • Achieve greater tendering success.

What are the advantages of this course?

  • Learn at your own pace
  • Understand your options
  • Revisit each lesson
  • Set goals and priorities
  • Get ongoing support

Who should sign up?

  • Business owners and entrepreneurs who want to improve the effectiveness of their tendering process.
  • those new to tendering looking to find their way in the process.
  • Experienced bid managers wishing to enhance or refresh their knowledge of key concepts and frameworks.
  • Those looking to improve their management and development of their tendering approach and methods.

Managing Director, Purpol Marketing

Denise O'Leary

Purpol Marketing is owned by Denise O’Leary, a Board level Marketing Director who has maintained her ongoing accreditation as a Chartered Marketer with the CIM – Chartered Institute of Marketing every year since 2005.Denise holds both a Masters Degree specialising in Marketing and Business Strategy and a First Class Honours Bachelors’ Degree in Business Administration.Denise is a dynamic, enthusiastic, award winning, marketing specialist and coach with 20+ years’ extensive experience of delivering impressive results. Denise utilises a pragmatic, market based approach to deliver measurable company development in all aspects, including communication strategy, brand development, competitor understanding and customer engagement.

Course curriculum

  • 1

    Introduction

    • Introduction Better Way to Bid

  • 2

    Procurement Changes 2021

    • Public Procurement Changes 1

    • Public Procurement Changes 2

    • Public Procurement Changes 3

    • Public Procurement Changes 4

    • Transforming_public_procurement

    • Proposed Changes

    • Proposed Changes 2

    • Proposed Changes 3

    • Accreditations

    • Social Value

    • COVID-19

    • Brexit

    • New Technologies

    • Changing Market Environment

    • Changing Market Environment 2

    • Public Sector Investment

    • Public Procurement Issues

    • Construction Playbook

    • Construction Playbook 2

    • Construction Playbook 3

  • 3

    Historic Changes in Government Procurement

    • Changes in Government Procurement

    • Changing EU Regulations

    • Changing EU Regulations part 2

    • The Change In Government Procurement

    • Feedback

    • Mystery Shopper Service

    • Procurement Procedures

    • Procurement Procedures 2

    • How Does the Process Work

    • Procurement Procedures: Open Procedure

    • Procurement Procedures: Restricted Procedure

    • Procurement Procedure: Competitive Dialogue

    • Procurement Procedure: Negotiating Procedure

    • Procurement Procedure: Dynamic Purchasing System (DPS)

  • 4

    How to Achieve Consistently Successful Bids

    • Treat a Bid Like a Marketing Campaign

    • Consistently Successful Bids

    • Successful Bid Procurement

    • Consistently Successful Bids 3

    • Bidding Sins - What to Avoid

    • What To Do First ...

    • Be Aware of Future Opportunities

    • Where to Find The Best Opportunities

    • Where to Look for Contracts

  • 5

    Critical Elements In The Bidding Approach

    • Assess The Opportunity

    • Marking Scheme

    • You Are Never too Small to Tender

    • Assess The Opportunity 2

    • Assess The Opportunity 3

    • Assess The Opportunity 4

    • Assess The Opportunity 5

    • Pay Attention to the Assessment Method

    • Why Knowledge Wins Tenders

    • Winning Work In Price Driven Markets

    • Context

    • Gather as Much Information as Possible

    • Does Your Buyer Already Know Their Supplier?

    • Public v Private

    • Keep Up To Date With Industry Issues

    • Know and Stick to the Rules - Page & Word Count

    • Know and Stick to the Rules

    • Don't Make Assumptions

    • Writing the Perfect Bid

    • Manage Your Time 1

    • Manage Your Time 2

    • Manage Your Time 3

    • Read the Question

    • How to Win Government Contracts

  • 6

    Concentrate On The Benefits

    • Factors of Tendering Success

    • How to Win More Tenders

    • Structure Your Response

    • Structure Your Response 2

    • Structure Your Response 2 Additional

    • Structure Your Response 3

    • Structure Your Response 4

    • Structure Your Response 5

    • Your Value Proposition - Make Your Bids Extraordinary

    • Stand Out From the Crowd

    • Stand Out From the Crowd 2

    • Stand Out From the Crowd 3

    • Stand Out From the Crowd 4

    • Stand Out From the Crowd 5

    • Play to Your Strengths

    • Evidence

    • Make it Simple for the Assessor

    • Review Prior to the Submission

    • Submission Checklist

    • Interviews

  • 7

    Why Certain Bids Fail

    • Why Certain Bids Fail

    • Why Certain Bids Fail 2

  • 8

    How To Recover From a Lost Bid

    • Stay Positive

    • Capture the Learning

    • Seek Feedback

    • People and Organisations Do Change, So Keep in Contact

    • Feel the Pain and Move On

  • 9

    Make it Easier for Yourself Next Time

    • Make it Easier for Yourself Next Time

    • What should you do Next?

    • What should You do Next? 2

    • Bid Management Advance E-Book

    • Need More Help?

Reviews

5 star rating

The tile clearly shows what the course is about which I t...

Lydia Jones

The videos are very clear and easy to understand. They show relevant information but also go into great detail.

The videos are very clear and easy to understand. They show relevant information but also go into great detail.

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5 star rating

An amazing course

Gabbie Knights

An amazing course that provides plenty of useful and vitally important information on effective bid writing and ensuring you stand out. Learning how to deal ...

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An amazing course that provides plenty of useful and vitally important information on effective bid writing and ensuring you stand out. Learning how to deal with the prosses of losing a bid is something that was a topic that was rather helpful too. Overall an amazing course.

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5 star rating

In depth course

Maiya Todd

For someone who had no idea about bid writing - this course assisted me with an in depth analysis of the subject. Each aspect of the subject was covered, som...

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For someone who had no idea about bid writing - this course assisted me with an in depth analysis of the subject. Each aspect of the subject was covered, some topics included; procurement procedures, how to achieve successful bids as well as what to avoid within bid writing. All in all, a really good course.

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5 star rating

A course that supports you throughout the bidding process

Elizabeth Davenport

This course is fantastic for anyone wanting to develop their knowledge of the tendering process and bid writing skills. Denise takes you through the entire p...

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This course is fantastic for anyone wanting to develop their knowledge of the tendering process and bid writing skills. Denise takes you through the entire process step by step, starting with the basics and working up to what to include in your bid- and what not to include! The course is structured into easily-manageable chapters so that it's wealth of information isn't too much all at once, which I found to be particularly helpful as this was my first encounter with the bidding process. I have completed the course feeling confident of the processes as well as what would be expected of me should I find myself tendering in the future. In addition to this, I liked that I was able to return to chapters that I felt less confident on- this would be great if you were currently writing a bid and wanted to recap Denise's top tips! Another helpful aspect of this course is that it continues even after you have submitted a bid, advising the best practice following an unsuccessful bid, for example, enabling you to make the best of the experience. I would highly recommend Better Way to Bid to anyone with a current or upcoming bid in mind. As a course that supports you throughout the process with over 70 videos, it's without a doubt worth the investment. Enjoy!

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5 star rating

Really Useful Course

Jorja Holmes

I really enjoyed this course. There is a significant amount of content to cover but it is explained clearly and is made easier to understand through the shor...

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I really enjoyed this course. There is a significant amount of content to cover but it is explained clearly and is made easier to understand through the short videos. I think this course could benefit from a transcript.

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5 star rating

Excellent way to learn about bidding!

Emily Marks

This is a brilliant course for anybody looking to improve their bid writing skills and processes. This was an extremely informative course that provides a HU...

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This is a brilliant course for anybody looking to improve their bid writing skills and processes. This was an extremely informative course that provides a HUGE amount of information on how to be more successful when bidding while still being easy to follow and understand so that you are not overwhelmed by the content. You can go back through the whole course as many times as you like and the course is split into chapters with each chapter being broken down into smaller videos. This made it easy to find the exact information I was look looking for and if your stuck on a few things in particular, allows you to skip to the most useful parts before going through the whole course! It doesn't just give you good tips but goes in to detail (a whole chapter) on the changes to government procurement as well as other current industry issues any good bid writer needs to be aware of. There is also a lot of information provided on what can go wrong and how to avoid it and has some very interesting insight into how to use marketing ideas to develop the effectiveness of your bid. I would highly recommend this course to anybody who wants to improve their bidding techniques and processes. With over 70 videos you will be sure to learn a huge amount from this course. It is certainly worth the money!

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5 star rating

Brilliant

Feride Sahin

Very informative and easy to follow!

Very informative and easy to follow!

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5 star rating

A course filled with relevant content and information

Aneesha Aslam

The information included is easy to understand and in shorter clips, making the content easier to remember over a longer period of time. A well-delivered cou...

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The information included is easy to understand and in shorter clips, making the content easier to remember over a longer period of time. A well-delivered course!

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5 star rating

Fascinating content!

Nicky Leathard

This was a thoroughly interesting course that gave lots of useful guidance surrounding the topic of bid writing, and is broken up into easily digestible sect...

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This was a thoroughly interesting course that gave lots of useful guidance surrounding the topic of bid writing, and is broken up into easily digestible sections.

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5 star rating

Packed With Information!

Charlotte Moon

Being new to bid writing I needed to learn the ins and outs. This course provided all the information I needed in a digestible and easy to understand format ...

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Being new to bid writing I needed to learn the ins and outs. This course provided all the information I needed in a digestible and easy to understand format Great, Thanks!

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5 star rating

Informative Course on Bidding.

Harmony Knight

Better Way to Bid makes bidding simple and easy to understand. The informative course gives an insightful overview on bids whilst also examining how to achie...

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Better Way to Bid makes bidding simple and easy to understand. The informative course gives an insightful overview on bids whilst also examining how to achieve consistently successful bids though teaching critical elements of bidding. The course also highlights why certain bids may be failing and helps the viewer distinguish any mistakes they are making so they may resolve them in the future. I would highly recommend this course for those who are keen to have a successful future in bidding.

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5 star rating

Fantastic course

Josh Corscadden

This course is a fantastic way to learn all about the bidding process and what is needed to generate a successful bid. As this is something I have had very l...

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This course is a fantastic way to learn all about the bidding process and what is needed to generate a successful bid. As this is something I have had very little experience in I found the flow of the course as well as the topics covered gave me full confidence about the bidding process and what to expect. I now feel confident in what to expect going forward with bidding, with an instructor that is direct and helpful while covering all necessary topics I am confident that this was worth the investment. Taking the time to learn about the bidding process in thorough detail is necessary to compete with other businesses and I will be advertising this course to my peers so that they too can understand the bidding process better.

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5 star rating

Great Introduction to the World of Bid Writing

Brett Childs

This has been a highly informative introduction to bid writing, accessible for those with no knowledge, and also those who want to refine their pre-existing ...

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This has been a highly informative introduction to bid writing, accessible for those with no knowledge, and also those who want to refine their pre-existing knowledge. It also has great video functionality - allowing easier digestion of the information through slowing down the playback speed.

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5 star rating

Very in depth accurate advice.

Megan Bower

This course gave a very in depth, but still easily understandable and accessible overview of the bid process. It also provides a lot of helpful, handy advice...

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This course gave a very in depth, but still easily understandable and accessible overview of the bid process. It also provides a lot of helpful, handy advice that you can apply to your own experience and incorporate into improving your own processes.

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5 star rating

Useful and interesting.

Mattia Carusone

I found this course really useful - each chapter is well explained. It is easy to take notes and to keep the attention throughout the whole course, as each t...

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I found this course really useful - each chapter is well explained. It is easy to take notes and to keep the attention throughout the whole course, as each topic is well divided and not tedious at all. In a short time I have developed awareness of the bidding process and the rules regarding it, a great result with a small effort!

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5 star rating

Detailed and Informative

Molly Bruce

Bid writing is a new concept to me, and I was able to learn lots more about it throughout the course. The course covered basics right through to advanced bid...

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Bid writing is a new concept to me, and I was able to learn lots more about it throughout the course. The course covered basics right through to advanced bid writing techniques, which was really helpful. The course breaks down the stages of bid writing, and also covers things like recovering from lost bids and staying positives which I think is really important. Overall, really informative course and I learnt a lot!

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5 star rating

zero time wasting

Brandon Jones

information delivered quickly with no nonsense, straight to the point, very interesting and informative 10/10

information delivered quickly with no nonsense, straight to the point, very interesting and informative 10/10

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5 star rating

Easy to Understand.

Beth Sheehan

Whilst bid writing can be a complicated subject, Denise breaks it down into easy to understand and interesting chapters. By advising you step by step on how ...

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Whilst bid writing can be a complicated subject, Denise breaks it down into easy to understand and interesting chapters. By advising you step by step on how to write your bids, this course will undoubtedly help you whether you have little knowledge of bid writing or are highly experienced. The information on why certain bids fail and how to cope when this happens is particularly informative.

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5 star rating

The Better way to Bid by Purpol Marketing Ltd

Matt Percox

Excellent course...well structured...and has helped me to understand the bidding process.

Excellent course...well structured...and has helped me to understand the bidding process.

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5 star rating

Clear and Simple

Ramzia Jawara

Highly informative! The course simply breaks down all the information needed to understand the ins and outs of bidding.

Highly informative! The course simply breaks down all the information needed to understand the ins and outs of bidding.

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Pricing options

Explain how different pricing options might be valuable to different segments of your audience.